Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines

Search engine Marketing

The initialize "SEO" can also refer to "search engine optimizers", a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize

Choosing Keywords Help, Choosing Search Keywords

Keywords are words and phrases that web surfers put into search engines when they are looking for websites that cover particular topics or sell certain products. Optimizing your website so that it turns up near the top of the search engine results pages for keywords can help build your business, but only if you choose the right ones. The articles in this section help you choose keywords that searchers are actually using.