Search
engine optimization
(SEO) is the process of improving the
volume and quality of traffic to a web site
from search engines via "natural"
("organic" or "algorithmic") search
results. Usually, the earlier a site is presented
in the search results or the higher it "ranks", the more
searchers will visit that site. SEO can also target
different kinds of search, including image
search, local search, and
industry-specific vertical search
engines
Search
engine Marketing
The
initialize "SEO" can also refer to "search
engine optimizers", a term adopted by an industry of
consultants who carry out optimization
projects on behalf of clients, and by employees who
perform SEO services in-house. Search engine optimizers
may offer SEO as a stand-alone service or as a part of a
broader marketing campaign. Because effective SEO may
require changes to the HTML source code of
a site, SEO tactics may be incorporated into web site
development and design. The term "search
engine friendly" may be used to describe web site
designs, menus, content management
systems and shopping carts that are
easy to optimize
Choosing
Keywords Help, Choosing Search
Keywords
Keywords
are words and phrases that web surfers put into search
engines when they are looking for websites that cover
particular topics or sell certain products. Optimizing
your website so that it turns up near the top of the
search engine results pages for keywords can help build
your business, but only if you choose the right ones.
The articles in this section help you choose keywords
that searchers are actually
using.